Since Facebook’s IPO, you may have noticed activity dropped here. Whilst I’d like to say it was a side-effect of the IPO’s lacklustre performance, it’s actually because I’ve been busy.
There’s a lot to say on the matter. It’s been good and bad, and certainly good for Facebook (that’s what everyone keeps forgetting). Sarah Lacy did a pretty good summary of things. MG Siegler also chimed in with something worth reading.
Here’s what I’ve been reading about Facebook’s IPO, the future and that ever-troubling problem of Ad Revenue:
A great piece on what troubles me so much about Facebook: the ads and the spamming. Really hits the nail on the head.
Another really good piece. Brooks really hit the nail on the head with his commentary:
That’s why Google rakes in the dough: they present ads when you are ready and willing to buy. Facebook presents ads when you are stalking.
You go to Google and search for a product because you want to buy it. Google facilitates that process expertly and painlessly. It’s a joy.
Conversely, you go to Facebook to see what your friends are up to, stalk past lovers and reply to messages. You don’t go to Facebook to buy stuff or look for things.
I can’t believe people - specifically advertisers - forget that.
Agree with this - building a browser will really help them. I think that’s why the Opera purchase rumours seem so credible to the tech blogosphere (yes, I just sad that) at large.
But, hey, at least this whole thing stopped people screaming “Bubble!” all the time, right? Right?
Time will tell.
At least the short term future looks
apple-y peachy for Facebook
…There is a lot to say about what deep iOS 6 integration could yield. It’s very interesting: short term, I think it presents itself like Twitter integration - share buttons; Likes in the iTunes and App store; Share what you’re listening to onto OpenGraph from iTunes (uh oh, Spotify); Excellent Contact Sync; Events Sync; Birthday Sync…but that TechCrunch article nails it - when you start to tie it in with ad revenue and EdgeRank, well…things get interesting.
They still must and have to stop the site from being such an abhorrent, revenue-desperate Spam Hose right now though:
Show me the kids who say “Cool, I’m going to drink Coke because they’re on Facebook!” and I’ll show you three unicorns with iPhones.
[From The Next Web]